Mike Anderson

mike anderson

storyteller FOR urban BRAND IDENTITY

sharing knowledge & passion

FOR A MORE inspiring TOMORROW

urban PASSION

Helping urban brands telling their story by sharing knowledge for a more exiting tomorrow.

YOU

Are you the one that seek for new roads and curios about hidden paths? And believe in sharing your knowledge to help others?

Hurray! then we shall meet and sparkle.

KNOWLEDGE

Sharing knowledge as a tool for Brand identity and by that creating curiosity.

Curiosity help us connect.

Brand identity knowledge history:

Michelin Guide: How to boost demand for Michelin tires? Entrepreneurs Andre and Edouard Michein invented a guide for motorists as a free give away - The guide included restaurants maps, instructions on how to repair and change tires and a list of hotels, mechanics and gas stations. And the guide exist still today as Guide Michelin or guide rouge.